It’s no secret that enterprises are seeing significant advantages with cloud technologies, and are keen to optimize their IT infrastructure, by deploying in the public cloud. According to IDC, the Cloud market, including cloud services, hardware, and software, will grow from nearly $70 billion in 2015 to more than $141 billion in 2019. The cloud is more flexible and scalable than on-premise infrastructure because it’s more difficult and time-consuming to invest in new equipment as technology continues to evolve.
The Importance of Service Providers (SPs)
As more and more companies become intent on moving all or parts of their IT infrastructure to the cloud, the service providers that survive will be the ones that help their clients get on the cloud, rather than avoid it. According to a recent survey 56% of businesses seek external service providers for their cloud strategy and Gartner, Inc., states that by 2018, more than 40% of enterprises will have implemented hybrid data centers, up from 10% today.
This is a great opportunity for service providers like you to gain a competitive advantage by offering your clients better solutions at lower costs.
Service Provider Challenges for Cloud Services
Not all service providers are created equal – there’s a wide range of obstacles which can prevent you from providing cloud services. Are any of these challenges giving you sleepless nights?
- Lack of expertise in solution design: For traditional service providers, it’s a race against time to build, train, & retain in-house technical experts. New service providers who offer only cloud solutions are better positioned as they’re not tied into any existing business models or margins. Creating comprehensive solutions for cloud and planning migrations isn’t an easy task either. Forward-looking service providers need to become an integral part of the cloud eco-system, rather than ignoring it.
- Inability to provide workload management operations: While a public services cloud provider such as Microsoft Azure or Amazon AWS can provide basic management of compute, storage, and networks, clients still need to manage the workloads running in the public cloud. Enterprise workloads use various native cloud resources for user management, collaboration, application integration, or analytics. Managing cloud services is entirely different from on-premise environment management. The monitoring parameters, metrics management, troubleshooting, workloads performance tracking, network management, storage usages, and dependencies with cloud operators are unique challenges and service providers need to build in-depth knowledge to service clients better.
- Limited knowledge of automation and tools: Automation and the right tools can improve your productivity, increase efficiency, reliability, and consistency of operations, while reducing defects and risks. Workflow, workload, and IT Process automation are critical to serve more clients effectively. Automation can help you take command of traditional and agile infrastructure, cloud, and more, to provide better visibility, control, and improved service levels. Platforms such as Vistara, can help you provide centralized availability, asset and automation management, pro-active care, remote control and compliance.
Regardless of the challenges, moving to managed cloud services is inevitable. However, implementing, managing and monitoring all of your clients’ cloud deployments can be a time-consuming, expensive process. According to Microsoft Azure cloud strategist James Staten, nearly every enterprise now has at least one relationship with a managed service provider – and that’s for a good reason.
The opportunity – Managed Cloud Services
Are you clueless about how you can monetize cloud? Getting your clients to adopt cloud and managing their assets differs from managing on-premise infrastructure. The customer has ownership control of the assets to be managed with a traditional on-premise environment, whereas cloud-based assets are owned and operated by a cloud provider. The service provider is responsible for monitoring additional aspects of the customer’s operations, such as cloud service availability, security, and quality of service.
Embrace the cloud
“Gray skies are just clouds passing over.” – Duke Ellington
Cloud Service Providers (CSPs), Managed Service Providers (MSPs), Value Added Resellers (VARs), Large Service Providers, Independent Software Vendors (ISVs), and Hosters need to embrace the future of technology. The cloud is clearly not going away and managed cloud services is a critical requirement for service providers. If you wait too long to explore your cloud options, you may risk losing business to competitors who are evolving quickly.
By providing managed cloud services, you can help your clients:
- Rapidly adopt cloud computing and modernize their IT, giving them a unique differentiator
- Achieve 30-60% savings in overall IT costs
- Enable 99.999% availability of their hybrid cloud infrastructure and applications
- Increase performance and agility to auto scale their infrastructure on demand
- Optimize their public cloud usage and efficiently use cloud resources
Microsoft Inspire 2017 – Connections that transform your business
Previously known as the Worldwide Partner Conference (WPC), Microsoft Inspire 2017 is easily the biggest event of the year for Microsoft Partners. It boasts of hosting over 16,000 attendees from over 130 countries, and is a week of learning, making connections, and exchanging ideas. This year the event will be hosted in Washington, D.C. from July 9th – 13th and is expected to be bigger than ever before. The goal of the conference is to enable Microsoft partners to accelerate business and increase their profitability.
Don’t miss Microsoft’s biggest partner event of the year!
- Increase win rates and monthly recurring revenues
- Improve margins by up to 40 percent
- Deliver higher volume of services without losing control