This week, NetEnrich’s Justin Crotty sat down with MSPmentor‘s Joe Panettieri to talk about trends in the IT Channel. Out of that conversation came three trends that Crotty sees in the marketplace:
- Healthy business: “I think it’s going to be a good year for the channel. The reality has sunk in for VARs that a lot of the [economic] pain customers experienced is over. Those customers need IT as a strategic tool rather than a cost cutter. VARs and MSPs that answer that strategic call for help will profit.”
- Need to Partner: “Solution providers recognize customers have so many different needs and requirements. Those solutions providers can’t address all those needs alone. You’ve got to partner.”
- Cross-Selling: As MSPs partner up with the likes of NetEnrich, they’re able to offer end-customers more services and increase customer stickiness. “The more services you can sell into the client base, the higher the cost it is for the customer to consider switching service providers.”
To read more of Crotty and Panettieri’s conversation, click on the MSPmentor article.