Throughout our Q4 BIZ DEV webinar series, we’ve focused on the increased need for value-based pricing as one of the much-needed steps MSPs should take to avoid artificial commoditization — the self-imposed lowering of prices and profits. We’ve heard from industry expert Larry Walsh and others about the idea of selling managed services based on value rather than lowering prices in response to misperceived competitive pressure.
The missing element is often the lack of truly understanding the market value your expertise holds and how to position it. So, how do MSPs uncover and align the value of their specialized expertise when it comes to price?
You can start by joining us for the Dec. 7 BIZ DEV webinar with Walsh, hosted by Ingram Micro. Walsh will reveal his new research on managed services pricing, plus share advice on how to overcome this troubling pricing trend in the managed services market. Register now!
However, value-based pricing is only one factor in building and sustaining a successful – and profitable – managed services practice. Understanding, articulating and selling your value is the other half of the equation. Do you know how to empower your sales team so they can share your value in a compelling way? We can help you with that, too. At noon ET/9 a.m. PT, on Dec. 13, NetEnrich VP and GM Justin Crotty will sit down with MSP sales expert Frank Albi to discuss value-based selling and how you can differentiate yourself from your competition through effective pricing strategies and sales tactics. Click here to reserve your spot at this webinar.