What Little League Has Taught Me About Selling

In a prior life, I wrote a blog for MSPmentor that said everything I needed to know about life and sales I learned in Little League – not the first time around as a young player, but the second time around as a Coach and a dad. 

It’s been nearly four years since I wrote that post and well, my son Connor and his baseball team continue to school me on a lot of things and show me why hustle and attitude are still everything.

In baseball, the best get on base only three out of every 10 times at bat. And what makes them great is that they never let the seven unsuccessful at-bats make or break them as a player. They pick their pitches, learn to read the ball (and the pitcher for that matter) and keep swinging.

On the same token, the best sales people are only swinging at the good ones. No one wants to waste their time hitting at balls (leads) that are too low, or will most surely go foul, or even worse – result in an out. Making the connection takes persistence and focus. Know which hits you’re looking for and read the play.

Another life lesson from Little League: the strongest and most successful players have the dirtiest jerseys. These guys get over their mistakes quickly, hustle harder than anyone on the team and aren’t afraid to swing an oversized bat. They recognize and understand that hard work beats raw talent more often than not. And most importantly, they have a “can do” attitude so don’t waste a breath telling them they’ll never make it in baseball.  They haven’t got time for unconstructive criticism — they’re too busy working to be successful.

Finally, always remember to keep your eye on the ball. When you are up at bat with a prospect or serving up a softball to an existing customers, don’t lose sight of the goal. Pay attention and be ready to work hard – hustle never has a bad day! And, as Bo Jackson once said, “Set your goals high, and don’t stop till you get there.”

Those who know me will agree, I’m always up for talking about sports and sales, so drop me a line at justin.crotty@netenrich.com.

- Justin Crotty